Our Philosophy

Founded in 2014, Hugo & Otto carefully design dog beds for every life stage and dog breed and working with one of the longest established British specialist dog bed makers we offer you over 39 years of combined interior design and British manufacturing backed by the accreditation of Made in Britain® a sign of excellence in design and British manufacturing. 



We make the ordinary extraordinary through adding colours, details and choices where they are least expected. Classic dog bed styles with life choices in orthopaedic mattresses to complement your lifestyle perfectly and to offer y our dog the very best in outstanding comfort for a cosy nights sleep. Every dog bed comes with fully zipped removable outer covers for easy wash day care and for the muddy warriors and sand dune chasers we offer outstanding technical fabrics with robust 80k martindale rubt tests and Easyclean® stain guarding technology for easy spot cleaning. 




An unrivalled attention to design detail, quality British sourced and British made with customer service second to none remains at the very heart of everything that Hugo & Otto creates.

We work with ethical British suppliers for full traceability of our circular supply chain from the upholstery fabrics, polyester fibre to make your bolsters and cushions to the care and logo labels sewn into seams, the brown cardboard boxes your dog beds arrive to your door in, the branded ribbons and swing tags,  right down to the cotton thread that is threaded through the machine needles that have been made in Birmingham for over 90 years on commercial sewing machines that were made in Yorkshire.

We are constantly creating new ideas, designing styles to suit your lifestyle in stunning on trend colours like every great brand should designing and making is what we do. We launched our baby sister brand Dog Company in 2020 from years of taking Hugo & Otto on the road, meeting, talking to you and understanding your needs by offering you 2 different brand we are able to offer you a more diverse range of colours, lifestyle choices and pricing. From the Highland Collection of soft warm and affordable fabrics, the Country Collection of multi-purpose robust travel dog beds with hose down capabilities to use whilst on the road, outdoor and in muddy boot rooms to gorgeous luxury luxe styles in wowsy plush velvets.




We truly hope you admire our work, our collections from the muted pared back styles of Hugo & Otto to pushing boundaries in colour pop with Dog Company. We have followed B.Corp since their launch in London in 2019 and back their mantra a Force For Good and my pledge is to always keep our brand close to our heart, keep it British and offer you the best that I can in design, comfort and quality for the love of dog.



Hugo & Otto 

For The Love Of Dog. 


Hunter the BYD (that's Big Yellow Dog)

Ottilie Lettuce our miniature wire haired dachshund, her daughter Beatrix and son Otto

In memorandum

Finnbar MacBrigadoon who sleeps the long sleep next to my bed and who poddled next to my foot steps on the journey to create Hugo & Otto 









"The faux fur was one of the deciding factors with my purchase. The previous donut bed we had was made from a fleece material so I knew they favoured the softness of that material for snoozing. The fur is really a huge step up in luxury for them. I honestly can’t get over how much they’ve taken to it. I’d estimate that Archie’s spent around 80% of his time in the new bed since it arrived. I’m already thinking of which of the old beds to replace next 🤣"

Gareth L, Caerphilly

"Ada loves her dog crate & set she will not use her old day bed at all. Great write up in the Times by the way, love the commitment to make quality products in the UK and use local skills. Keep up the good work!"

Darren J, Bath